Once upon a time buildings, clothes, kettles and the layout of newspapers were things that were ‘designed’. We could even refer to ‘the design professions’ and be very confident everybody understood we were talking about visual disciplines.
Designers used to be people who worked out optimal ways things could be configured – things like buildings, clothes, graphics, and functional objects. They were the professionals who figured out ahead of time the most efficient trade-offs between useability, manufacturing cost, safety, recyclability, cost of materials, marketability, aesthetics, and more. Continue reading